Foreign Experts to Teach Bulgarians How to Make Eco Hotels

news.bg, Kristalina Ilieva

A special conference ‘Eco-hotel' will occur today in Sofia. The forum is organized by 'Hotels&Restaurants' Magazine.
Three foreign experts will attend the forum to share know - how with the Bulgarian hoteliers. They will explain what exactly eco -hotel is and means, how ecological managing could be helpful for the hoteliers and could decrease their expending; what measures should a hotelier undertake to make his hotel more ecological?

Jurgen Seidel, engineering director for innovations and development of 5 star hotel chain Six Senses will tell how is it possible to combine the strict ecological demands with providing luxurious services, which attract most wealthy clients.

Another guest will be the famous American marketologist Lawrence Hefler who will reveal which are the marketing priorities of an ecologically managed hotels and which are the ways to attract more clients. Hefler is famous in USA as the man, who created brands as Hilton, Disney, American Express and others.

Prof. Fausto Faggioli from Italy will share his experience in creating and managing of a rural eco hotel, in attracting new guests and assuring various services for guests with preference towards vacation in pure natural environment.

Bulgarian experts, attending the forum will follow step by step the establishing process of an eco-hotel from the first idea to the introducing of eco - managing and usage of modern technologies and hotel certification.