Bulgaria at the Berlin International tourism fair

Sofia News Agency

Bulgaria's summer resorts have found their place in the hearts of German tourists and will not be easily ousted, latest data shows.

Pre-bookings for Bulgaria from the German market mark a 14% increase under the program of one of the four major tour operators - TUI, representatives of the company announced on Wednesday (07 March 2012) at the opening of ITB Berlin, the world's largest tourism fair.

Bulgaria enjoys good prospects for profitable summer season not only thanks to its attractive resorts and price-quality ratio, but also due to a tangible outflow of tourists from Greece and Egypt, the German experts pointed out.

Data shows that Germans, primarily students, who have come to Bulgaria for their proms, account for 70-80% of the tourists in resorts such as Sunny Beach.

The prices as low as EUR 300 per week for an all inclusive package play an important part in their decision where to spend their money and enjoy the summer sun and the sea.

Germany has traditionally been the primary market for visitors to Bulgaria's Black Sea coast. About half a million Germans come here every year and they are the only one that can fill up hotel vacancies from May till October. German visitors are the largest single country represented within the figure of EU visitors, followed by the UK and Greece.